Skip to content

Cookie Policy

How SolarHome Advisor Uses Cookies

Plain-language details on tracking, analytics, and your choices.

What cookies are and why we use them

Cookies are small text files that a website can store on your device — computer, phone, or tablet — to remember information about your visit. Similar technologies include pixels, tiny images, tags, and local storage that can perform comparable functions.

Some cookies are session cookies that expire when you close your browser, while others are persistent cookies that remain until they expire or you delete them. Persistent cookies can help remember settings between visits, but they can also be used for analytics or advertising.

Cookies can be first-party, set by SolarHome Advisor, or third-party, set by a service provider whose tool is used on a page, such as an embedded video player or an analytics platform. Third-party cookies or tags may allow another company to recognize your browser over time.

We use or may use cookies and similar technologies to operate the site reliably, remember your preferences, understand which pages are most helpful, and improve our guides and calculators. When enabled, these tools may collect technical data such as IP address, device and browser information, and on-site interactions.

Some jurisdictions distinguish between cookies that are strictly necessary to provide a service a user requests and those used for analytics or advertising. Where applicable, we aim to present choices so you can accept, reject, or manage non-essential cookies.

In the European context, the EU ePrivacy rules (Directive 2002/58/EC, as implemented locally) generally require user consent for storing or accessing information on a device, with limited exceptions, for example, cookies strictly necessary for a requested service or for communications transmission.

In the United States, privacy requirements can depend on state law and on how information is used or shared. In California, the CCPA took effect on January 1, 2020, with enforcement beginning July 1, 2020, and later amendments under the CPRA became operative January 1, 2023.

This Cookie Policy should be read alongside our Privacy Policy if posted. If there is a conflict between the two policies on a specific point, the Privacy Policy controls for general personal-information practices, while this Cookie Policy focuses on on-device technologies and related choices.

Cookie categories you may see here

  • Strictly necessary site functions
  • Preference and settings storage
  • Audience and traffic analytics
  • Performance and error monitoring
  • Security and fraud prevention
  • Embedded media features
  • Affiliate or referral measurement
  • Advertising or retargeting (if enabled)

Your Choices and Controls

Manage cookies through our tools and your browser.

How to control cookies on this site

If we display a cookie banner or cookie settings panel, you can use it to manage non-essential cookies, for example, analytics or advertising, and to change your choices later. If a Reject option is offered, it is intended to stop non-essential cookies from being set going forward.

If you previously accepted non-essential cookies, you can usually withdraw that choice by revisiting the cookie settings tool when available or by clearing cookies in your browser. Clearing cookies may also remove your saved preferences, which could cause the site to ask again on a future visit.

Most browsers let you block or delete cookies in their settings. You can typically choose to block all cookies, block third-party cookies, or clear cookies for specific sites. Be aware that blocking cookies can affect site functionality, for example, preference saving or form flows.

Some tracking is done via non-cookie technologies, for example, pixels or local storage. Browser settings and device privacy controls can reduce some tracking, but not every tool is controlled the same way. Where we can, we aim to route controls through a single on-site consent mechanism.

If you live in California, you may have the right to opt out of the sale or sharing of personal information. Sharing can include cross-context behavioral advertising. California guidance also recognizes opt-out preference signals, including the Global Privacy Control (GPC), as a way to communicate opt-out requests.

The California Privacy Protection Agency describes opt-out preference signals and notes that some forms, like GPC, can be enabled through supported browsers or extensions. The Agency also discusses California's Opt Me Out Act (AB 566, signed in 2025) regarding browser support for such signals.

If we are required to honor an opt-out preference signal for certain activities, we will process that signal as an opt-out for the applicable browser or device, subject to technical feasibility and any permitted exceptions. Note that an opt-out signal may not apply to purely contextual, non-targeted advertising.

For advertising industry opt-outs where relevant, you can also review self-regulatory tools such as the Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI) opt-out resources. These tools generally affect interest-based advertising from participating companies, not all ads.

More Details and Contact

Retention, third parties, and how to reach us.

Examples of cookies and similar tech

  • Consent-preference cookie (remembers choices)
  • Session cookie for basic navigation
  • Analytics cookie (e.g., site traffic counts)
  • Security cookie from CDN/WAF (if used)
  • Embedded video provider storage (if you play videos)
  • Affiliate click parameter storage (if present)
  • A/B testing or feature flag cookie (if used)
  • Pixel tag for conversion measurement (if enabled)

Retention, third parties, and updates

Cookie lifetimes vary by purpose. Session cookies typically last only for your browsing session. Preference cookies often persist for a set period, for example, weeks or months, so you do not have to reselect settings each time. Analytics or advertising cookies, if used, may also be persistent.

Third-party tools, if enabled, may set their own cookies or tags and may process certain data for their purposes under their policies. We encourage you to review third-party privacy and cookie notices when you use features like embedded media, social widgets, or externally hosted forms.

Some security-related cookies and similar technologies may be necessary to protect the site and users, for example, to help detect abuse, manage load, or prevent fraud. These measures are commonly treated as essential or strictly necessary in many consent frameworks.

If you click a link to another website, that site may set cookies independently of us. This Cookie Policy applies only to SolarHome Advisor pages and does not cover third-party sites.

We do not respond to Do Not Track (DNT) browser signals as a universal standard because there is no single consistent technical or legal standard for DNT across websites. If we support an opt-out preference signal such as GPC for specific legal requirements, we will treat that as the relevant signal for those requirements.

Our site is designed for a general audience and is not directed to children under 13. If you believe a child has provided personal information to us, please contact us so we can review and address the request. For background on children's privacy concepts in the U.S., see FTC COPPA resources.

We may update this Cookie Policy from time to time to reflect changes in technology, our site features, or legal requirements. When we update it, we will revise the Last updated date at the top of this page.

Questions or requests: please contact us using the Contact page on our website. This Cookie Policy is provided for general information and does not constitute legal advice.